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Event design handbook

systematically design innovative events using the event canvas

Roel Frissen; Ruud Janssen; Dennis Luijer

Prijs: € 32,99
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Productspecificaties
EAN : 9789063694340
Auteur(s) : Roel Frissen; Ruud Janssen; Dennis Luijer
Taal : English
Onderwerp : Creatief denken
Thema : Geheugentraining en denktechnieken
Uitgever : BIS Publishers BV
Verschenen : September 2016
Druk : 1
Uitvoering : Paperback
Conditie : Nieuw
Pagina's : 192
Afmetingen : 210 x 210 x 18 mm
Gewicht : 556 gram
Beschrijving

Some of the most life-changing connections are made at events. But if you can't design events, how can you change your world? The answer? This handbook will change the way you think about how events change the world you live in. It shows the way to re-design your world on one sheet of paper using the #EventCanvas.

This book identifies the starting point of any event and outlines steps of how events come to life. It focuses on the DNA of specific aspects of events, and provides insight into how to observe and analyze events, understand stakeholders, and define behavioural changes required to deliver value. It also identifies the levers and mechanisms that influence such behavioural changes in event design.

This handbook lays the foundation for creating a common language. A language that can be spoken and understood by those who know and those who don't yet know the mechanics of events. It is a pragmatic approach for designing and creating events that matter.

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