Typecasting

During Milan's Design Week 2018, the Vitra exhibition 'Typecasting,' curated by Robert Stadler, presented 200 objects in the former sports hall La Pelota in the city's Brera district. In addition to generous photographic documentation, this eponymous publication to the exhibition critically investigates how design evolves under the influence of social media. By presenting objects as characters, 'Typecasting' is as much about furniture as it is about us. Whereas furniture's practical function is a given, its representational role has dramatically changed over the years with furniture and objects having become props for self-staging online.